Wednesday, May 5, 2010

Tooth, Mouth, Pain, Moves Around

comes on TV's heir Patty: Liz Solari new teen idol


Costruire sogni televisivi per teenager sta diventando una specialità argentina. Dopo «Il mondo di Patty», la telenovela esportata in tutto il mondo che ha costruito la star Laura Esquivel grazie alla storia del brutto anatroccolo che si scopre cigno (il format danese di Hans Christian Andersen funziona sempre), ora tocca a «Champs 12», la serie che ha tutti gli ingredienti global per ipnotizzare gli adolescenti del pianeta con la sua storia di calcio (per soddisfare la platea maschile) e ballo (per strizzare l’occhio to women).

ball and leg warmers, the two macro-themes of this series starring teen that Liz Solari alias Charlotte (sister of former Argentine midfielder Santiago Solari and Inter already interpreter of High School Musical Argentina) that bland and timid girl growing up is transformed into a beautiful 'chica' (again from ugly duckling to the most glamorous of the school) and Tomas De Las Heras (Gonzalo), a promising soccer player, Kaka vague resemblance to a smile that causes all the cries of teenager.

The blonde Charlotte can not forget the humiliation he suffered as a result Gonzalo when was only 12 years old, chased by memories of a childhood marked by the image of him kissing her and then teases her obesity. Because she was' fat as a whale but now has become a mermaid. " At 18, after an interlude in New York, is forced to return to Argentina and convinces her father to buy a football team that plays the boy. Charlotte will do anything to make life unbearable for Gonzalo but in the end ... may lack the happy ending?

conflict between love and a group of teenage boys where aesthetics has a load (the tissue is an international product), who does not come out very well (and young audiences will be happy) are the parents: he has an alcoholic father who beats his wife, a mother and her pander to the moods of the future second husband did not hesitate to send in Argentina ... A meatloaf in 120 one-hour episodes in which Argentina was a success and now makes its debut June 7 with a 15 on Italy. Actress and model Liz Solari (born 1983) in Argentina is already a diva, but success often touches the beautiful, the bad luck comes to all: two months ago her boyfriend Leonardo Verhagen died in his arms "after love with me. It was shocking to see it blowing in my bed. I know that he had taken two pills of Viagra. " A tragedy that seems like a screenplay.

'Champs 12' is not just television, but also merchandising. As for "The Patty ', for' Champs 12 'Elastic Rights (which distributes the series) has created a plan for development licenses. '"12 Champs" - says Elena Peak CEO Elastic Rights-Italy is perfect for a teen target, so a little' more adult Patty. The intrigue, competition, sport, group membership and emotional implications make this series a product with great potential, both for television, both to extend the brand to other areas. " We will start from the CD with songs from the soundtrack of the show, home video and publishing products. There are also assumptions about the development of fashion collections: all-inclusive strategy for teenage consumerism. Abound.

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